An Exciting Summer for The Peninsula Boutique

HONG KONG, Aug. 15, 2014 /PRNewswire/ — This summer sees the opening of three Peninsula Boutiques, bringing the brand to a total of 29 retail outlets worldwide, including nine Peninsula corners at Duty Free Shops and Hong Kong International Airport.

The Peninsula Boutique -- Kai Tak Cruise Terminal

The Peninsula Boutique — Kai Tak Cruise Terminal

Adding to the portfolio in July 2014 were Peninsula Boutiques at Hong Kong International Airport departure hall and at ION Orchard — Singapore’s premier shopping destination, while the company’s latest arrival is destined for Kai Tak Cruise Terminal on 15 August 2014. With these two new outlets at major travel hubs and its debut in Singapore, Peninsula Merchandising Limited — the distributor and licensor of Peninsula merchandise — is confident that its retail business will reach new heights.

Featuring the exclusive merchandise of The Peninsula Hotels — the best of eastern and western hospitality, which began at The Peninsula Hong Kong in 1928, The Peninsula Boutique offers the finest selection of delicacies, including signature Swiss chocolates, exquisite Peninsula tea blends and coffees, cookies and cakes along with the renowned XO chilli sauce. A wide range of fine gifts for every occasion is also available.

Following the renovation of the company’s flagship at The Peninsula Hong Kong in November 2012, the new stores carry the iconic design developed by renowned international interior design firm Yabu Pushelberg, featuring large suitcases with shelves and compartments fashioned from wood and leather to display the merchandise, whilst counter tops and floors are made of marble to give an elegant yet contemporary feel.

The new look will be rolled out at retail outlets worldwide with refurbishment work of existing boutiques scheduled at different stages. In addition to the exciting opening news, the company is pleased to announce that the boutique located at Shin Kong Mitsukoshi in Taipei is undergoing a face-lift to unveil a new Peninsula shopping experience by September 2014.

The Peninsula Boutique can be found in Hong Kong, Mainland China, Japan, the Philippines, Singapore, Taiwan, Thailand and the United States. For details of the retail outlets, please visit

A subsidiary of The Hongkong and Shanghai Hotels, Limited, Peninsula Merchandising Limited distributes Peninsula merchandise and licences Peninsula Boutiques in key gateways of Asia. 

The Peninsula Boutique outlets are located at The Peninsula Hong Kong, The Peninsula Beijing, The Peninsula Shanghai, The Peninsula Tokyo, The Peninsula Manila, The Peninsula Bangkok and The Peninsula Chicago. The Peninsula merchandise is also available at Peninsula Boutiques throughout Asia including Hong Kong, Beijing, Fukuoka, Hiroshima, Osaka, Tokyo, Yokohama, Singapore and Taipei.

The Peninsula Boutique & Cafe outlet is located at The Peninsula Tokyo. 

A selection of merchandise is also available for purchase online and delivery in Hong Kong, Japan and Taiwan at

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kleber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.  

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