Big Smile Bread Station opens more stores, expands reach

Written by Tribune Wires Sunday, 01 May 2016 00:00 font size decrease font size increase font size Print Email Be the first to comment!

Big Smile Bread Station, Gardenia's community bakery business, rolls out expansion through opening of more community bakeries in Manila and Calabarzon area to serve classic bread favourites to the mass market.

Simplicio Umali Jr., president of Gardenia Bakeries Philippines Inc., said the Big Smile is aggressively opening stores to continuously support growing bread market in the country and demands of consumers.

"Currently, Big Smile Bread station has opened 12 outlets located in Pasig, Laguna, Taguig, Makati, Rizal, Batangas, Muntinlupa and Cavite areas," he added.

In previous reports, Umali said the entry of Gardenia's newest business unit will give consumers more and better choices for their classic bread favorites.

The bread station offers classic Filipino bread favourites like pandesal, ensaymada, pan de coco, kababayan, spanish bread and the like. All products are baked daily in a sanitized and pest-free central production facility utilizing Gardenia's advanced technology and baking expertise. With this, consumers will be assured of better and consistent quality breads at affordable prices.

Umali explained, "Big Smile Bread Station further differentiates itself from the competition as it gives a happy, friendly and caring service to its valued customers thereby creating a positive contagion of happiness and delight".

The innovation Gardenia crafted thru Big Smile Bread Station will also help uplift the image of community bakeries - from its delightful and clean store ambience, wide array of good quality and innovative bakery products sold at reasonable prices, to its happy and friendly service.

Meanwhile, Gardenia business development manager, Bienvenido Topacio, said the company is eyeing to open at least 1,000 stores over the next few years with the help of a franchising scheme.

Source: Tribune