Cambodian Tourism Minister Underlines Importance of 4Ps for Community-based Ecotourism

Minister of Tourism H.E. Thong Khon has highlighted the synergy of Public-Partnership-Private-People (4Ps) for the promotion of community-based ecotourism (CBET) in Cambodia.

In his keynote address at the World Travel Tourism Council (WTTC) Global Summit held in Bangkok, Thailand last week under the theme Transforming Our World, H.E. Thong Khon said in the Green Era, Cambodia Ecotourism has been highly prioritised by the Royal Government and needs the right model to unleash its optimal value.

For CBET, we believe that the synergy of the 4Ps is the most appropriate model for sustainable, responsible and inclusive growth, he stressed.

According to H.E. Minister, the P- Public will ensure the provision of infrastructures (such as road assess; utility; health care; telecommunications), the legal frameworks and capacity building (in term of communication language and mobile tour guide).

The P- Partnership: With Ecotourism development, community’s wellbeing along with effort for conservation of the Mother Nature, especially the ecosystem and biodiversity, will be further enhanced through alternative jobs and revenue generation, environmental education, capacity building, funding and management.

The P- Private Sector shall help to promote destination and bring in visitors and eco-friendly investments either under the form of the small�medium scale or the large scale development projects.

The P- People: First, the Local Community shall be environmentally educated and professionally trained to be able to provide standardized products and services such as homestay, tour guide, food & beverage; etc, in line with the ASEAN CBT standard and ASEAN Homestay standard. Local empowerment and benefit sharing with equity play a very significant role in engaging all concerned stakeholders, especially the local community, by reducing migration. And Second, the Tourists shall be well educated because ecotourism is non-consumptive subset of the Nature-based Tourism.

Based on our successful experience of CBET/CBT development, Ecotourism has become an engine to drive responsible tourism growth in Cambodia, he said.

In overall, he concluded, Ecotourism is the key to sustainable development, and it has been served as a powerful tool for the win-win strategy of Cambodia in realising her vision Development serves conservation, conservation serves development. As the result, these are the concrete contributions to the Sustainable Development Goals of the United Nations.

Source: Agency Kampuchea Press