KUALA LUMPUR, Friso Gold has launched a new campaign under the banner ‘Give Them the Guts to Explore the World’ to spotlight the importance of gut protection in nurturing children’s growth and development.
Imun Lim, Marketing Director of Dutch Lady Milk Industries Berhad, the holding company of Friso Gold, said that the campaign aims to empower parents with children aged one and above to strengthen their child’s gut, enabling them to explore the world with confidence.
‘This campaign stems from Friso Gold’s belief in the goodness of natural nutrition, harnessing and preserving nature’s gifts in harmony with science and modern technology to provide children quality checked formula milk that is easy on tummies.
‘As such, the campaign, which kicked off with the #GutsToExplore Roadshow 2024 in Sunway Pyramid sought to encourage parents to empower their kids to explore their world,’ she said in a statement today.
The roadshow also included a panel session in conjunction with World Milk Day, celebrating the jou
rney of childhood development while shining a spotlight on the foundational role of gut protection.
Present at the event were a dietitian and nutrition expert for children and adolescents Rozanna Rosly and parenting coach and certified speech therapist Zuraida Shahime.
Rozanna was quoted as saying in the statement that the importance of nutrition in enabling children to explore cannot be overstated, especially the area of gut protection, which is often overlooked.
She said the gut plays a central role in nutrient absorption, and a diet rich in fibre, probiotics and prebiotics are essential in maintaining a healthy gut microbiome.
‘These nutrients support the growth of beneficial bacteria, improve digestion, and reduce the risk of infections and illnesses.
‘Additionally, the gut produces key neurotransmitters like serotonin, vital for mood regulation and emotional balance. By protecting our children’s guts, we can help them manage stress, reduce anxiety, and maintain a positive emotional state, which supp
orts growth,’ she explained.
Meanwhile, Zuraida said that children are experts at finding wonder in the smallest things, from shadows on the wall to the sounds of the wind in the trees, in which their boundless curiosity drives them to explore, touch and experience everything around them.
‘A protected gut allows them to learn and grow, building the foundation for their minds and hearts as they become the amazing adults they’ll one day be. Parents and educators play an important role in this journey, creating environments and providing guidance that nurtures this innate drive to explore,’ she said.
Friso Gold now introduces a new formulation with the inclusion of 2′-FL which plays an important role in children’s gut microbiota development.
Made from quality-checked NOVAS Signature Milk, Friso® Gold is specially formulated with over 50 essential nutrients like DHA, Calcium, Protein, Vitamins and Minerals to support children’s development.
Utilising LocNutri technology, it preserves the natural structure of
milk proteins for easy digestion, while the inclusion of GOS, nucleotides and Bifido Lactis enhances nutrient absorption and bolsters internal defences.
Source: BERNAMA News Agency