Phnom Penh, Cambodia: The Water Festival in Phnom Penh, known for its traditional boat races and vibrant festivities, has brought a wave of optimism to local businesses, anticipating a significant boost in sales during the event.

According to Agence Kampuchea Presse, the festival, which took place from November 26 to 28, transformed the capital into a bustling hub of activity, with the grandest celebrations unfolding in front of the Royal Palace. Business owners like Mrs. Keung Huang, who runs Tube Coffee, a local coffee chain, reported a remarkable increase in sales. “I see more people joining the festival. It is a big hope to businesses. I expect to see higher sales during the holiday,” she stated.

Similarly, the Grand River Sport Bar, located on the corner of Sisowath quay, Riverside Path, also experienced a surge in sales, according to its manager, Mr. Touch Chanthel. The festive atmosphere along the riverside, drawing both locals and foreign tourists, contributed to the establishment’s successful business during the festival.

Various stalls set up along the riverside roads offered an array of products, ranging from drinks and snacks to local handcrafted goods. These stalls added to the festive air, catering to the diverse needs of the festival-goers.

In addition to the traditional events, concerts sponsored by the private sector were part of the festival’s agenda, adding another dimension to the entertainment and attracting more visitors.

The Water Festival is one of Cambodia’s largest and most popular festivals. It is a time when people from all over the country converge on the capital, especially along the riverside, to enjoy boat races, illuminated float parades, firework displays, and art performances. The festival also provides an opportunity for many to enjoy a three-day holiday exploring various tourist destinations across the country.

Prime Minister Samdech Moha Borvor Thipadei Hun Manet encouraged Cambodians nationwide to partake in the annual festivities. He also directed relevant ministries and institutions to bolster security and public order, ensuring a smooth and enjoyable experience for the influx of locals and international visitors during the festival.