Pre-AMS Workshops 2019 Focus on Five Key Topics

The pre-summit workshops of the 16th Asia Media Summit 2019 (AMS Angkor 2019), taking place in Siem Reap provincial city on June 10-11, focused on five important topics.

H.E. Mrs. Sokmom Nimul, Director General of the Agence Kampuchea Presse (AKP), the Cambodian state-owned news agency, pointed out that the topics of the five pre-AMS Summit are Leadership in the 4th Industrial Revolution, Combating Disinformation/Fake News, Trends in 4k Technology, Creating Impactful Content in Digital Era, and Impact of Augmented Reality (AR)/Virtual Reality (VR) on Media.

The workshops are for senior functional heads and staff from upper/middle management of organisations which will explore advances and major developments within the media landscape and how these changes should be reflected in emerging the leadership model, she added.

Cambodian Ministry of Information in partnership with Asia Pacific Institute for Broadcasting Development (AIBD) hosted the five workshops which discussed the upcoming technologies trends and challenges related to the media industry.

H.E. Khieu Kanharith underlined that AMS is one of the leading international broadcasting events that give opportunities to broadcasters, media practitioners, industry leaders, academia, researchers, experts and media policy makers throughout the world to meet and discuss on how to develop media's quality during the times of stiff competition in technological revolution.

It is a great honour and pleasure for the Kingdom of Cambodia, especially the Ministry of Information, to host the 16th AMS in Siem Reap, he said.

After the two-day workshops, different traditional media and new media practitioners from Cambodia, the region and beyond will further share their views and exchange their experiences on digital revolution in the plenary sessions, after the AMS' opening ceremony to be held tomorrow under the presidency of Samdech Akka Moha Sena Padei Techo Hun Sen, Prime Minister of the Kingdom of Cambodia.

Currently, digital transformation is very important, while broadcasting and media industry is in fierce competition. The next two days, from June 12 to 13, all media practitioners will also discuss regional governmental policies and progress for adoption of new technologies in both development and developing markets.

Source: Agency Kampuchea Press