S’poreans selling to China via new ‘social travel marketplace’

The idea for the start-up, Wegogo was inspired by the huge potential of the China market.

A team of five Singaporeans has created an online platform for small travel service providers here and worldwide to sell directly to Chinese travelers.

It is led by internet pioneer and serial entrepreneur Wong Toon King, 49; and former chief executive of financial solutions company Melioris Mak Chee Wah, 48.

They unveiled their plans last month for Wegogo, a "social travel marketplace" on social media platform WeChat.

Businesses can go to Wegogo to sign up for a free account, which will create a microsite on WeChat for them. They can then list their company information, products, contacts and promotions on it.

Upon registration, a QR code that links to the microsite will be generated, which they can use for their marketing collateral.

More than 3,000 providers both here and abroad have signed up thus far, including Raintr33 Hotel Singapore.

The platform allows travel operators to tap into the Chinese travel market through WeChat - the most popular messaging app in China - without needing to invest heftily in marketing or IT, said Reene Ho-Phang, 46, Wegogo's strategic adviser.

She is also managing director of travel marketing and representation firm BrandStory. Also in the team are Yue Yew Hoong, 48, and Richard Tan Boon Piew, 48.

Source: China Post