March 26, 2023

Tag: SMD


Analytics, Personalization and Monetization Differentiates Global Online Video Platforms

— In order to remain competitive, vendors must create tighter technology partnerships to provide customers with value-added services, finds Frost & Sullivan

MOUNTAIN VIEW, Calif., Aug. 27, 2014 /PRNewswire/ — The global online video platform (OVP) market is set to double by 2019 as video rapidly becomes a critical means of stakeholder communication and collaboration for enterprises globally. Due to content proliferation and the bring your own device (BYOD) trend, OVP’s are becoming an essential fixture as media and entertainment (M&E) companies are urged to economically deliver video to fast-growing, fragmented video-enabled consumer devices. 

A new analysis from Frost & Sullivan, Analysis of the Global Online Video Platforms Market, finds that the market earned revenue of $369.4 million in 2013 and is estimated to reach $800.2 million by 2019.

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“As more niche content finds its way online and intense competition causes customers to differentiate on content selection, time to market, and quality of experience, OVPs will be critical to ensure business success for M&E firms,” said Frost & Sullivan Digital Media Industry Analyst Anisha Vinny. “The inability of M&E organizations to handle the complexity of publishing video online is particularly fuelling the demand for OVPs that can manage and monetize video assets.”

Where budgets are constrained and in regions where the economy has yet to pick up, OVP deployments are slower, which in turn makes home-grown solutions or YouTube popular substitutes. Security concerns around handling branded Intellectual Property (IP) in the cloud and the lack of enterprise-wide video strategies also present challenges.

In addition, there is also confusion around what constitutes an OVP owing to the number of features, including transcoding, DRM, analytics and multi-platform delivery. From a customer’s perspective, comparing various product features, pricing and deployment options is complicated. This lack of market awareness around exact capabilities of an OVP makes consumer education and the right messaging critical.

“Investing in tighter technology partnerships to provide customers with value-added services and critically analyzing product portfolios to make partner versus acquire decisions will be key to maintaining a competitive edge in this market,” noted Vinny. “Even if they do not cultivate a strong local presence, OVP vendors must at least invest in building relationships with reseller channels in Latin America, the Middle East and Asia-Pacific to widen their market scope.”

As a result, offering analytics, metrics and personalization that enable companies to derive value from their video assets will help OVP vendors differentiate themselves in the evolving market.

Analysis of the Global Online Video Platforms Market is part of the Digital Media ( Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Big Data Analytics Market, Global Lecture Capture Solutions (LCS) Market, Global Video and Ad Insertion Server Market, Global Media and Entertainment Solutions for the Cloud, and Global Enterprise Video Webcasting Solutions. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

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Analysis of the Global Online Video Platforms Market

Clarissa Castaneda
Corporate Communications – North America
P: +1.210.477.8481
F: +1.210.348.1003

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Hollywood Actor Robert Downey Jr., Pop Superstar Bruno Mars and Comedienne Ellen DeGeneres Are the Newest Stars on

HONG KONG, July 15, 2014 /PRNewswire/ — Robert Downey Jr., Bruno Mars and Ellen DeGeneres are some of the brightest internationally-acclaimed stars today. Robert Downey Jr. is the epitome of the Iron Man character and has won a multitude of awards for his work. Bruno Mars is a two-time Grammy Award winner who is also the most played pop artist of 2013, and Ellen DeGeneres is a comedienne and talk show host extraordinaire who is known for her successful daytime talk show “Ellen“.  

All three stars are vibrant and talented performers and they are also some of the most followed celebrities on Twitter.  Robert Downey Jr. joined Twitter in April 2014 in the midst of shooting “Avengers: Age of Ultron” and rocked the Twitterverse, gaining approximately 244,000 followers 59 minutes after his first tweet. He currently has 1.87 million followers. Ellen DeGeneres fits in all her wonderful humor in 140 characters and tweets to her 29.2 million followers and Bruno Mars enthusiastically keeps his loyal 18.4 million followers up to date of his whereabouts and candid thoughts.

Aside from being social media rock stars, what else do Robert Downey Jr., Bruno Mars, and Ellen DeGeneres have in common? These three Hollywood heavyweights are the newest stars on the entertainment and English language-learning website

If you love getting the latest gossip, and at the same time, are passionate about learning or improving your English, will easily be one of your favorite destinations on the web. is a fun website that makes it easier than ever to follow your favorite famous personalities through their funny, dramatic and often revealing tweets. If you want to be among the first to hear about Robert Downey Jr.’s next movie, Bruno Mars’ next tour, or simply Ellen DeGeneres’ funny thoughts for the day, follow these celebrities on  

Learning English is also fun with ChiKuu, a site that entertains while it educates. translates celebrity tweets into Chinese and Japanese and provides context to the tweet and an explanation of English idioms and expressions used. ChiKuu also provides background information about its featured stars. Users get their daily dose of  celebrity news while getting the English language learning help they need. is both Apple and PC compatible and is accessible through all your mobile devices. Join ChiKuu today.

*Twitter is a registered trademark of Twitter, Inc. is not affiliated with or endorsed by any of the celebrities whose public messages are featured on the website. is powered by Interush Media Inc. of Irvine, California. To learn more about Interush, visit

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