December 10, 2022

The Peninsula Boutique Sets Foot In Singapore

HONG KONG, July 29, 2014 /PRNewswire/ — Peninsula Merchandising Limited and Star Express Merchandising Pte Ltd, the distributor of Peninsula merchandise and operator of Peninsula Boutiques in Singapore, are proud to announce the opening of their first boutique in Singapore on 29 July 2014 at ION Orchard — the country’s premier shopping destination. The Peninsula Boutique will offer Singapore the finest selection of delicacies, including signature Swiss chocolates, exquisite Peninsula tea blends and coffees, sumptuous cookies and cakes along with the renowned XO Chilli sauce. A selection of fine gifts for every occasion will also be available.

The Peninsula Boutique at ION Orchard, Singapore

The Peninsula Boutique at ION Orchard, Singapore

Carrying the exclusive merchandise from The Peninsula Hotels, which offers the best of Eastern and Western hospitality in an atmosphere of unmatched service started at its flagship hotel, The Peninsula Hong Kong, in the 1920s. The group is dedicated to providing luxurious comfort, modern facilities and intuitive technology combined with exceptional, personalised service.

The Peninsula Hotels chain first started selling its celebrated merchandise in Singapore in 2008 with the launch of its gourmet mooncakes at selected retail outlets over the Mid-Autumn Festival. With the opening of the new boutique, customers will now be able to enjoy a year-round Peninsula shopping experience in Singapore, as well as feast on the festive mooncakes that have just arrived in-store.

To celebrate the opening of the new boutique, The Peninsula Boutique at ION Orchard will offer great prizes to those who spend over SGD 50.  The prizes will be on offer over three stages from 7 August 2014 to 1 January 2015.

First prizewinners will enjoy a hotel package for two at The Peninsula Hong Kong, The Peninsula Beijing or The Peninsula Tokyo over different periods. Other prizes include exquisite hampers worth from SGD 300 up to SGD 500.

For details of entry, visit The Peninsula Boutique at B1-13 ION Orchard, 2 Orchard Turn, Singapore 238801, telephone +65-6835-9798, or e-mail

The Peninsula Boutique can also be found in Hong Kong, mainland China, Japan, Philippines, Taiwan, Thailand and the United States.

A subsidiary of The Hongkong and Shanghai Hotels, Limited, Peninsula Merchandising Limited distributes Peninsula merchandise and licences Peninsula Boutiques in key gateways of Asia. 

The Peninsula Boutique outlets are located at The Peninsula Hong Kong, The Peninsula Beijing, The Peninsula Shanghai, The Peninsula Tokyo, The Peninsula Manila, The Peninsula Bangkok and The Peninsula Chicago. The Peninsula merchandise is also available at Peninsula Boutiques throughout Asia including Hong Kong, Beijing, Fukuoka, Hiroshima, Osaka, Tokyo, Yokohama, Singapore and Taipei.

The Peninsula Boutique & Cafe outlet is located at The Peninsula Tokyo. 

A selection of merchandise is also available for purchase online and delivery in Hong Kong, Japan, Korea and Taiwan at

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Bangkok, The Peninsula Manila and The Peninsula Paris (expected opening in 2014). Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the group includes The Repulse Bay Complex, The Peak Tower, The Peak Tramways and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; the Thai Country Club in Bangkok, Thailand, and 21 avenue Kleber in Paris, France.

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