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Tokyo’s Gourmet Festival of the Summer – Beer Arch Festival Underway at mAAch ecute Kanda Manseibashi

TOKYO, July 14, 2014 /PRNewswire/ — "Beer Arch", Tokyo’s beer-centric gourmet festival, is being held at mAAch ecute Kanda Manseibashi again this year. The inaugural festival was a huge success last year and this year’s long-awaited event kicked off on June 16, two weeks ahead of schedule, in a move to cater to the demand of the event’s fans. This year’s event will continue until September 15 for three months when the summer is over.

Let's enjoy beer along the red-brick viaduct arcade.

Let’s enjoy beer along the red-brick viaduct arcade.

"mAAch ecute Kanda Manseibashi", a commercial complex which is the result of the renovation of a red brick viaduct during the early Taisho Period, is home to stylish, posh stores as well as a cafe where customers can watch trains whizz by. "mAAch ecute Kanda Manseibashi" conveniently located between Akihabara and Kanda stations on the Yamanote line, and Ochanomizu Station on the Sobu Line, is no more than 5-6 minutes walking distance to each station. The complex is adjacent to Akihabara, a world-famous area for home appliances, Source of Japanese animation culture and the base for idol group AKB. Akihabara’s busy environment stands in contrast to the tranquility and sophistication of "mAAch ecute Kanda Manseibashi". Visitors are encouraged to indulge in a refreshing pint at the vintage-style "mAAch ecute Kanda Manseibashi" following a shopping spree in Akihabara.

The Kanda Beer Festival 2014 will be held in and around "mAAch ecute Kanda Manseibashi" between July 14 and August 31. The 20 participating distinct restaurants will serve Japanese and western-style food and, it goes without saying, most importantly, beer. Visitors are encouraged to indulge in a second glass of beer so they can sample the ample variety including draft beer, locally-made beers and some of the rarer beers around the world. Visitors who gather stamped receipts from three restaurants will be entitled to a free gift.

Mr. Uchida, director of "mAAch ecute Kanda Manseibashi", offers the following incentive to readers of this news release:

"Visitors are encouraged to enjoy beer along the red-brick viaduct arcade nearby Manseibashi Station, a busy traffic hub which was put into operation in 1912. The first 100 visitors who bring a printed copy of this news release will each be entitled to a complementary glass of beer at the beer stand in section S8. Enjoy beer with fellow Japanese beer lovers now."

In addition, the issuer of the news release, JR East Group, will hold a tourism promotion event "Visit Japan FIT Travel Fair" targeting anyone who is visiting Bangkok between July 24 (Thursday) and 27 (Sunday) where pointers about getting around Tokyo by public transport and tips about shopping in Tokyo will be the theme. Please keep a lookout for further information.

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