Tourism Minister Calls for More Attention to MICE

Cambodian Minister of Tourism H.E. Thong Khon has called for more attention from his officials and all stakeholders to Meetings, Incentives, Conferences, and Exhibitions (MICE).

H.E. Minister made the appeal here on Monday while chairing a meeting to review the ministry's work achievements in the first half of this year.

MICE is a type of tourism service to attract large groups of visitors.

Besides, H.E. Thong Khon recommended all stakeholders to enhance the standard of green hotel, and pushed for the preparation of river cruise and ocean cruise standard.

Cambodia currently has 1,429 tourist attractions, of which only 335 sites have licenses. There are in total 647 hotels of 36,236 rooms, 1,996 guesthouses of 28,885 rooms, 688 adult entertainment centres, and 1,844 restaurants across the Kingdom.

Besides, Cambodia has 588 tour agencies, 32 tourism sports sites, and 5,088 tour guides.

According to the Ministry of Tourism's figure, Cambodia welcomed 5.2 million tourists last year � a five percent increase compared to a year earlier; and the country is expecting 7 million visitors by 2020. To further strengthen this industry, the ministry has set a target to have at least 300,000 qualified tour guides in 2025 to work both within the country and the region.

An additional of 50,000 guides are needed every year as more and more visitors are coming to Cambodia.

Source: Agency Kampuchea Press