April 17, 2021

Visa Partners with Total and Bayon Market to Expand Contactless Payments Acceptance

Visa, the world’s leader in digital payments, yesterday announced the launch of contactless payments at Total stations and Bayon Market locations across Cambodia, said the company’s press release, stressing that the partnerships come as the adoption of contactless payments accelerates in the country amid the new hygiene best practices brought by Covid-19.
According to the source, Cambodia’s rapidly changing payment landscape reflects global trends in consumer preferences. Visa’s Back to Business Study found that 78 percent of consumers worldwide have adjusted how they pay for items due to safety concerns and nearly half (48 percent) would not shop at a store that only offers payment methods requiring contact with a cashier or a shared machine like a card reader. Contactless payments enable cardholders to “tap to pay” using Visa credit, debit and prepaid cards, without the card ever leaving their hand. In addition, no signature or PIN is required for transactions up to US$50.
“Consumers are already expressing a strong desire for contactless payments with 57 percent of all Visa card transactions being tap to pay,” Ms. Monika Chum, Visa Country Manager for Cambodia, said. “The driving force behind this previously was the seamless shopping experience, which offered convenience for customers and a more competitive service experience for businesses. That all changed last year – the surging interest we’re seeing now is driven by everyone’s increased consciousness of safe and hygienic practices.”
Mrs. Sopheak Kem, Vice President Marketing & Lubricants of Total Cambodge, said: “Our mission is to help drivers fill their tanks at Total stations and get back on the road as quickly and safely as possible. Visa’s tap to pay system makes significant gains in both these areas, allowing our customers to pay in just seconds and to do so without the risk that comes with physical contact that we must be wary of during the pandemic.”
The sentiment was shared by Mr. Chheang Meng, General Manager at Bayon Market. “We are very excited to be able to offer our shoppers an advanced payment option. Accepting contactless payments will mean a much faster check-out process and shorter lines – making life easier for our customers and employees alike, and boosting our overall operational efficiency.”
Despite the Cambodian economy being heavily reliant on cash, new methods of paying digitally are gaining traction with consumers. Based on Visa’s Consumer Payment Attitudes Study 2020, consumers rank supermarket and gas stations as second and fourth in the list of essential categories that are most likely to lead the transition to a cashless society. Meanwhile, one third of Cambodian respondents (31 percent) have increased their use of contactless cards, and nearly half (45 percent) are interested in making contactless payments.

Source: Agency Kampuchea Press

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