January 28, 2023

World’s Largest Sourcing Event for Baby, Children and Maternity Products Industry, CBME China 2014 Closed with a Great Success

SHANGHAI, Aug. 27, 2014 /PRNewswire/ — The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) closed its three-day run at Shanghai New International Expo Centre on July 24 with 75,106 trade visitors in attendance, registering a 26.7% year-on-year growth. 1,751 exhibitors (20.4% growth year-on-year) representing 2,428 brands (15.3% growth year-on-year) showcased their latest products across 166,680 square meters of exhibition space (20.8% growth year-on-year).

CBME China - The World's Largest Sourcing Event for Children, Baby and Maternity Products

CBME China – The World’s Largest Sourcing Event for Children, Baby and Maternity Products

A number of world-known brands participated including Babybubbles, Britax, CAM, Chicco, Cybex, Design Skin, Dr. Brown’s, Fiona’s Prince, Friso, Goo.N, Hallmark Babies, iCandy, Inglesina, Johnson’s Baby, Joie, Kiddy, les enphant, Mattel, Maxi-Cosi, Medela Micro, NUBY, NUK, OXO, Philips AVENT, Pigeon, Quinny, Richell, RODY, Teletubbies, Wyeth Nutrition and more, covering a range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services.

Addressing the Industry’s Needs and Concerns

International Pavilions at CBME China once again drew huge crowds as more brands from Australia, Korea, United Kingdom, United States, Spain, Taiwan and other countries and regions presented their latest products and showcased the new brands to the mainland China market. Product range covered healthcare products to food, strollers and toys, clothing and accessories and services.

Michaela Altman of Obaby, who joined the UK Pavilion says, "We were delighted to be part of CBME China this year, with visitors from China and beyond keen to discuss business with us, many of which we do not have the opportunity to meet at European trade shows. We were extremely impressed with the quality of distributors and retailers that we spoke to and look forward to expanding our brand further into Asia."

Another feature at CBME China 2014 that was a huge draw for visitors is the OEM/ODM Pavilions. 19 Chinese OEM/ODM suppliers joined this new pavilion, while the rest took up space in the main show floor. Wei Xiwen from Nishimatsuya Chain Co., Ltd said, "We targeted to find more OEM/ODM suppliers this year, we are happy to meet so many OEM/ODM companies at CBME China."

Other prominent section at CBME China include the Licensing Zone which featured properties including Barbie, Thomas & friends, Doraemon, Despicable Me and more.

Private Buyer Meetings, a business-matching service for high-volume buyers, were organized to help buyers meet with pre-selected qualified suppliers in a private setting to discuss sourcing requirements and make sourcing easier and more efficient. Participants include more than 20 volume buyers from China and abroad covering big baby chain stores, online retailers, distributors, supermarkets and pharmacies and more. "The Private Buyer Meeting is very well organized and very helpful. We meet with suppliers one by one as pre-arranged by organizer according to my sourcing requirements. It is much more efficient than looking for them at the show floor," says Nikola Kellhammer, Promotion Manager of Windeln.de, an online baby store from Germany.

Leading the Industry to a Brighter Future

Visitors and exhibitors who attended CBME China not only found new business partners and products, they also got an inside look at what’s happening in the industry through CBME China Conference Program. Over 5,000 visitors were able to learn from 18 industry experts who were invited to share their experience and industry outlook.

Baby First and Britax also provided hands-on tutorial, coupled with live demonstration on their car seats at the Interactive Car Seats Gallery. This also served as an educational platform where retail store owners and their personnel got hands-on training and gained industry know-how directly from manufacturers.

The revamped CBME Awards garnered huge industry support from the 100 member judge panel to the nominees, the winners and awardees. The CBME AWARDS Gallery, recognized not only the latest innovation in the industry with the Innovative Products Awards Gallery, but also the movers and shakers of China’s baby products industry. The Gallery featured the nominees for Lifetime Achievement Award, Top Retailer Awards, Top Brand Awards, the Innovative Products Awards and more. Michael Chua, Director of CKMJ Greenovation said, "We are looking for something new and different, something innovative to bring to the market. We found what we want at the Innovative Products Awards Gallery."

Cool Kids Fashion, China’s first trade event for kids’ fashion, opened its doors to fashion industry players for the first time this 2014. Co-located with CBME China, Cool Kids Fashion brings together world-renowned brands, designers, media and key players of children fashion in an exclusive on-trend ambiance. Liang Shuyu, Asia Marketing Manager of Tutto Piccolo said, "Cool Kids Fashion is a very good international trade fashion event. We need a platform like Cool Kids Fashion for children’s fashion in China."

CBME China and Cool Kids Fashion 2015 will take place from July 22-24 at the Shanghai New International Expo Centre. It will feature 1,900 suppliers representing 2,650 brands in 200,000sqm exhibition space. CBME China is perfect business platform for children baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue.

For press enquiries, please contact:
Louise Kathryn Yu
Marketing Director
Children, Baby, Maternity Industry Expo (CBME)
Tel: (+852) 2585 6101

About Children Baby Maternity Industry Expo (CBME China) www.cbmexpo.com/en 

Held annually in Shanghai, the Shanghai International Children Baby Maternity Industry Expo (CBME China) is the world’s largest sourcing event for baby, children and maternity products. This is the perfect venue for you to meet buyers, manufacturers, distributors and suppliers in the industry.

About UBM Asia www.ubmasia.com 

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 30 offices and 1,300 staff.

With a track record spanning over 30 years, UBM Asia operates in 20 market sectors with 230 dynamic face-to-face exhibitions and high-level professional conferences, 23 targeted trade publications, 20 round-the-clock online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world’s fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 90 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 40 events in this region. UBM India teams in Mumbai, New Delhi, Bengaluru and Chennai organise 40 exhibitions and conferences every year across the country.

About UBM plc www.ubm.com 

UBM is a global events-led marketing and communications services business. We help organisations make connections, communicate their proposition and do business effectively. We help professional people in more than 20 countries around the world succeed by enabling them to connect with each other and with the markets they serve. And we do this by whatever means works best – at live events, through digital media or in publications.

Our 5,000 expert staff are deeply embedded in the many specialist communities we serve, bringing both an unusual depth of understanding and real know-how. We organise hundreds of live events each year and provide a range of related market-leading digital and print marketing and media products, and we support professional marketers and communicators through our targeting, distribution and monitoring services.

Our culture of innovation and collaboration brings our people together around common interests to create value, enhancing our ability to do exactly the same for UBM customers and the communities UBM serves. So, whatever their business and wherever they operate, our customers do better business through us.

Photo – http://photos.prnasia.com/prnh/20140826/0861406078