GUARDIAN AWARDS BEAUTY AND WELLNESS 2024 BRINGS NEW EXCITING FORMAT


KUALA LUMPUR, guardian’s highly anticipated annual brand appreciation event, the guardian Awards Beauty and Wellness 2024, returns with an exciting new format, highlighting the beauty and wellness brands that matter to its customers.

This year’s event introduces several enhancements, including the unveiling of guardian’s Best Sellers 2024, Expert Picks and the opportunity for customers to vote for their favourite brands.

Marketing director of guardian Malaysia Anna Ng said guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of its clientele.

‘The beauty and wellness industry has evolved into a realm driven by personalisation and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market.

‘Competition for the best of the best in beauty and wellness brands is stiffer than ever!
Thus, we have revamped this year’s awards to ensure the results remain ever more robust,’ she said in a statement today.

In the guardian’s Best Sellers 2024 category, Ng said a selection of 10 innovative and best-selling products in each of the cosmetic, skincare, personal care, and healthcare segments have been meticulously curated, reflecting the aggregated preferences of customers.

‘The best-selling picks, ranging from choices of brands to nurture your inner health to those that promote your outer beauty, were among the latest ones available in the market, having been launched between Nov 1, 2022, and Oct 31, 2023,’ she said.

For the Expert Picks segments, Ng said five industry experts were tasked with evaluating 54 cutting-edge products currently on the market, and evaluations were made to determine the ‘Best Newcomers’, ‘Best Korean Brand’, ‘Best Vegan Cosmetic’, and ‘Best Wellness Innovation’, among others.

The panel includes dermatologist and beauty content creator Dr Lim Ing Kean; medical doctor a
nd aesthetic practitioner Dr Amanda Elli; wellness and fitness personality Joanna Soh; celebrity makeup artist Japhet KF Bong; and assistant editor of Mingguan Wanita Rosmah Idayu.

Ng said guardian customers are also invited to participate in this guardian Awards Beauty and Wellness 2024 to cast their votes for their beloved brands across 85 sub-categories in cosmetics, skincare, personal care, and health care in the Fan Favorites section.

Ng said that by voting, customers stand a chance to win prizes totalling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each.

‘Participation is simple; log in to the contest website via https://guardianawards.com.my/fan-favourites and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher,’ she said.

Furthermore, guardian will also be running exciting promotions in-store with up to 50 per cent discount on some products during the duration of this contest, starting from June 4
to July 2, 2024.

‘Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations,” Ng added.

Among the winners of guardian’s Best Sellers 2024 category are SKINTIFIC Cover All Perfect Cushion SPF35 PA++++ 02 Ivory 11g, WARDAH Lightening Whip Facial Foam 100ml, SUNSILK Shampoo Silky Smooth 625ml, and BRANDS Essence of Chicken 70g Pack of 30.

The winners of Expert Picks include WARDAH Instaperfect Skincover Air Cushion 22 Light Ivory 11g, SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g, KOSE Cosmeport Je L’Aime Ip Concentrate Hair Mask 200g, and NH Colla Plus Advance 50ml x 10s.

Source: BERNAMA News Agency