KUALA LUMPUR, Maxis Berhad (Maxis), in an electronic waste (e-waste) recycling campaign collaboration with E-waste Recycling Through Heroes (ERTH), managed to prevent over five tonnes of e-waste from ending up in landfills.
Chief Sales and Services Officer of Maxis Patrick Er said that since the launch of the Maxis e-waste recycling campaign on Oct 14, Maxis and ERTH have collected more than 2,000 e-waste items.
“The impactful partnership has also garnered international recognition, winning the Excellence in Sustainability Video Award at the GSMA M360 Asia Pacific in recent months,” he said in a statement today.
He said it was heartening to see the public’s reception of the recycling-made-easy campaign that was built upon the success of Maxis’ internal campaign this year.
“We are starting small but are seeing encouraging momentum. In the long run, we hope to expand this service to other states to create greater awareness of e-waste recycling and recruit more people to join our cause,” he said.
ERTH founder Mohamed Tarek El-Fatatry hopes the success of the pilot project will inspire more people around Malaysia to practice e-waste recycling and make positive changes for the environment.
“Although e-waste represents just a small percentage of household waste, it accounts for 70 per cent of toxic heavy metal pollution in the environment and produces health hazards much like the effects of plastics,” he said.
Meanwhile, in the same statement, Maxis also invited members of the public to be part of its campaign to curb irresponsible disposal at landfills.
It said the campaign promotes and encourages e-waste recycling by providing consumers in Kuala Lumpur, Johor Bahru and Penang with an easy and convenient collection service from their preferred premises.
“As part of this campaign, consumers need only request for e-waste collection on the Maxis website, list down their items to be recycled, and prepare those items for collection at the stipulated date and time. Residents’ associations and building management can also collaborate with ERTH to organise e-waste collection drives in their neighbourhood or commercial areas,” it added.
It said consumers who participate in the programme can enjoy free e-waste collection for a minimum of three used electronic or electric devices.
“For more information on the e-waste recycling campaign visit www.maxis.com.my/ewaste/,” it said.
Source: BERNAMA News Agency