NEW YORK, August 29, 2014 /PRNewswire/ — Asia IR-PR, a full-service PR/IR agency promoting Chinese public companies to the U.S. financial community, said today that its director of Chinese social media, Ms. Yuki Yu, will be in attendance at…
Analytics, Personalization and Monetization Differentiates Global Online Video Platforms
— In order to remain competitive, vendors must create tighter technology partnerships to provide customers with value-added services, finds Frost & Sullivan
MOUNTAIN VIEW, Calif., Aug. 27, 2014 /PRNewswire/ — The global online video platform (OVP) market is set to double by 2019 as video rapidly becomes a critical means of stakeholder communication and collaboration for enterprises globally. Due to content proliferation and the bring your own device (BYOD) trend, OVP’s are becoming an essential fixture as media and entertainment (M&E) companies are urged to economically deliver video to fast-growing, fragmented video-enabled consumer devices.
A new analysis from Frost & Sullivan, Analysis of the Global Online Video Platforms Market, finds that the market earned revenue of $369.4 million in 2013 and is estimated to reach $800.2 million by 2019.
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“As more niche content finds its way online and intense competition causes customers to differentiate on content selection, time to market, and quality of experience, OVPs will be critical to ensure business success for M&E firms,” said Frost & Sullivan Digital Media Industry Analyst Anisha Vinny. “The inability of M&E organizations to handle the complexity of publishing video online is particularly fuelling the demand for OVPs that can manage and monetize video assets.”
Where budgets are constrained and in regions where the economy has yet to pick up, OVP deployments are slower, which in turn makes home-grown solutions or YouTube popular substitutes. Security concerns around handling branded Intellectual Property (IP) in the cloud and the lack of enterprise-wide video strategies also present challenges.
In addition, there is also confusion around what constitutes an OVP owing to the number of features, including transcoding, DRM, analytics and multi-platform delivery. From a customer’s perspective, comparing various product features, pricing and deployment options is complicated. This lack of market awareness around exact capabilities of an OVP makes consumer education and the right messaging critical.
“Investing in tighter technology partnerships to provide customers with value-added services and critically analyzing product portfolios to make partner versus acquire decisions will be key to maintaining a competitive edge in this market,” noted Vinny. “Even if they do not cultivate a strong local presence, OVP vendors must at least invest in building relationships with reseller channels in Latin America, the Middle East and Asia-Pacific to widen their market scope.”
As a result, offering analytics, metrics and personalization that enable companies to derive value from their video assets will help OVP vendors differentiate themselves in the evolving market.
Analysis of the Global Online Video Platforms Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Big Data Analytics Market, Global Lecture Capture Solutions (LCS) Market, Global Video and Ad Insertion Server Market, Global Media and Entertainment Solutions for the Cloud, and Global Enterprise Video Webcasting Solutions. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of the Global Online Video Platforms Market
Corporate Communications – North America
Youku Tudou Announces Up to US$300 Million Share Repurchase Program
BEIJING, August 27, 2014 /PRNewswire/ — Youku Tudou Inc. (NYSE: YOKU), China’s leading Internet television company (“Youku Tudou” or the “Company”), today announced that the board of the Company has approved a new share repurchase program w…
Pure Search Launches Financial Services Division, Completes Integration and Re-branding of Correlate Search UK, Acquired in April 2013
LONDON, Aug. 27, 2014 /PRNewswire/ — Pure Search, a leading global search firm, today announced the launch of Pure Search Financial Services. This newly created division is a merger of Correlate Search UK (acquired by Pure Search in April 2013) and the existing financial services sector teams at Pure.
Pure Search Financial Services will be led by the former Managing Directors of Correlate Search UK, Simon Head and Gavin Bonnet, and will work closely with Pure’s global offices in Asia (Hong Kong and Singapore), headed by Liam Richardson, and North America (New York) led by Barrie Sanderson.
The new Financial Services division has recently been strengthened by senior hires John Newstead from Redgrave Partners, Colleen Quilty from Quilty Group, and Adam Scarr from Hays. This now equips the new division to cover senior Sales, Trading & Structuring mandates across Equities, FX, Fixed Income & Commodities, alongside Pure Search’s existing strong practice areas in Compliance, Risk Management, Finance/Treasury, Legal and Tax.
“This is another exciting development for Pure Search, bringing together our existing global strength across Infrastructure with the Global Markets presence brought by our acquisition of Correlate. It gives us a strong strategic position in Financial Services across front and back office at a time when the markets are beginning to grow again. Our global senior management team of Simon, Gavin, Liam and Barrie are first class and we have every confidence they can dynamically grow our market share”, said Chris Nelson, co-founder of Pure Search.
Simon Head commented, “this sends the market a strong signal of our intent to build a world class global financial institutions business. Combining the best of Correlate Search UK with the existing global financial services presence of Pure will enable us to offer a complete cross asset, multi-function search capability to our clients throughout Europe, Asia and the US, and we are very excited about the future.”
Tian Ge Announces 2014 Second Quarter and Interim Results
HANGZHOU, China, August 27, 2014 /PRNewswire/ — Tian Ge Interactive Holdings Limited (“Tian Ge” or the “Company”, 1980.HK), a leading provider of comprehensive Internet services in China, today announced the unaudited consolidated results f…
Charm Announces Extraordinary General Meeting of Shareholders
BEIJING, August 26, 2014 /PRNewswire-FirstCall/ — Charm Communications Inc. (NASDAQ: CHRM) (“Charm” or the “Company”), a leading advertising agency in China, announced today that it has called an extraordinary general meeting of shareholder…
Renren Announces Unaudited Second Quarter 2014 Financial Results
BEIJING, August 26, 2014 /PRNewswire/ — Renren Inc. (NYSE: RENN) (“Renren” or the “Company”), a leading real-name social networking internet platform in China, today announced its unaudited financial results for the second quarter ended Jun…
Yongda Auto Embraces Oriental Yongda’s Fourth Anniversary and Commencement of Automobile Online Service Activities
HONG KONG, July 14, 2014 /PRNewswire/ — China Yongda Automobiles Services Holdings Limited (“Yongda Auto” or the “Company” and, together with its subsidiaries, the “Group“, stock code: 03669.HK), a leading passenger vehicle retailer and comprehensive service provider in China, is pleased to announce that Oriental Yongda, the only TV shopping automobile retailer in China created by Yongda and Oriental Shopping, officially launched the Car Exhibition on Oriental Shopping Website at its four-year anniversary. After four years’ operation, Oriental Yongda has cooperated with more than twenty well-known brands, including BMW, Audi, Cadillac, Buick, Chevrolet, Ford, Shanghai Volkswagen, Roewe and hundreds of models on its TV shopping platform, and has successfully broadcasted 300 series of automobile sales program. High-quality programs and high-value schemes have been recognized by the vast of car consumers. The automobile sales program created by Oriental Yongda has not only won the trust of many car consumers, but also gained the widespread attention and recognition from automobile industry and the media. Oriental Yongda has won the “Financial Innovation Award”, “The Most Influential Automobile Sales Platform”, “Best Marketing Innovation Award”, “Gold Award of the Greatest Marketing” and other honors by the China Automobile Dealers Association, the Shanghai Automobile Sales Association, Liberation Daily, China’s Famous Automobile Market and other well-known media and organizations.
The Car Exhibition on Oriental Shopping Website contains live car models, website exclusive offerings, used car exclusive sales and car rentals. The launch of the platform not only provides Oriental Yongda with strong Oriental Shopping TV platform, but also enables Oriental Yongda to step into e-marketing with the assistance of Oriental Shopping Website. The powerful combination of platforms overcomes the timeliness and limitations of TV programs, achieving the 24-hour uninterrupted online sales from 45-minute live show, and diversified development of the automotive services from single new car sales service. This time, Oriental Yongda has launched four business segments, which are used car sales, car rental and leasing, after-sales products, group buy of new cars, providing the vast of customers with a more comprehensive automobile-related services. Under the attention and care of the management from Oriental Shopping and Yongda Auto, Oriental Yongda will pay more attention to consumers’ experiences, constantly develop new products, actively improve service quality, gradually form the service system of car purchase, car maintenance and car upgrading, and to create an integrated automobile sales operators in the multi-media age.
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Porda Havas International Finance Communications Group